In many industries, the soft paper is so popular marketing tool. Haier household appliances industry, Oaks, cosmetics Cheng Ming Ming, may adopt ... ... and so on, and even soft text auto industry will also be invited on the guest of honor, such as a car accident the day after Diana, to security demands Waugh Calvo car to seize the opportunity to introduce the soft paper, "If Diana is the Volvo ride", which attracted everyone's attention. But the real push will be the peak of the soft paper strategy is medical and health products industry, soft paper in this area have created a myth melatonin; This makes the subsequent medical and health care marketing, keeping an on soft, soft culture craze sweeping the medical and health products industry and the whole marketing industry.
Time passes, as consumers of soft paper identification capabilities, consumers increasingly go to the other extreme, the soft paper had a very strong immune system, leading to gradual loss of function of soft paper. Many products are still running a few full-page ad only received a few calls poor or no telephone, held the money failed to be implemented, and melatonin soft paper of the times can not in the same category, even say that the soft Wen era is over.
However, we are still surprised to find that some products still rely on the sales of soft paper to create miracles, such as the catchy sing, intestinal tea, CES learning, wood dried capsules, etc., which conforms to changes in the market of soft paper as big waves Tao Jin Huang After the gold sand, in the shiny.
Many years ago, the great master of the ad warned us - "Do not sell steak, sell the sizzle", the surface meaning of the phrase is easy to understand, but to really understand the words is not easy to master, in practice Application of the more difficult. We found that only a deep understanding of people who can write a master discourse for consumers pocket of soft paper. Given the inherently dramatic, so that consumers interact with the copy, only one result, the product easy to complete the "breathtaking jump."
Function in the health care products in the administrative approval, is some insignificant words such as "antioxidant," "immune" and so on; the same function of Chinese medicine attending some people say is difficult to listen to understand, such as "Kidney Qi "" kidney yang "; these words are for the average consumer," Zhangerhushang - puzzled. "The famous Tang Dynasty poet, wrote poems including women and children, is widely sung. Because he wrote a poem for each side to be read to mothers who did not listen to the old culture, if they do not understand, Bai will be revised up until understood, it is so, Bai left a lot of language easy to understand, widely spread poems. Writing and Bai soft writing style in common is that the popularization of the language, take care of most of the reader's comprehension.
Text reader software is ordinary consumers, who generally low educational level, so I decided to soft-paper is not poetry, prose and its refusal to the modification of rhetoric, refused to lengthy description, it is necessary to popularize ideas and inspiration , commercialization, sharpening.
A can of soft paper sellers who must be easy to read and understand, this is the prerequisite and basis for, not easy to understand language, the text can only be highbrow soft, did not respond, not to mention the natural drive product sales.
For example, to a certain class of lipid products of chitin, chitosan can absorb lipids to explain the function of soft paper used the term "abducted lipids," saying the mechanism for the medical complex has become easy to understand, vivid.
We write for a soft paper product of lycopene, in order to explain in scavenging oxygen free radicals of lycopene's powerful capabilities, we will be fighting both sides metaphor, "one lycopene molecule can be the enemy in the battle over thousands of the enemy - oxygen free radicals, "simple and obvious truth will be difficult and has, in the copy test that not only understand the consumer and deeply remember that.
http://dallasnet.net/blog/view/id_2361/
http://lingayasonline.com/hyolik64/blog/612/
http://www.lemby.com/blog/view/id_2509/
http://cambonetwork.net/blog.php?user=rAkwhoky18&blogentry_id=12256
http://www.friendsden.com/blog/view/id_1717/
http://myradroom.com/blog/view/id_1844/
http://it-oc.com/social/blog.php?user=jhngkry507&blogentry_id=658
http://watunsi.com/blog/view/id_13215/
http://tfdevil.com/blog.php?user=MercPjc00c060&blogentry_id=6377
http://miss.fr/gyowy75/blog/5207/
http://www.askewalbum.com/blog/view/id_4415/
http://www.expeditionquest.com/blog/view/id_5416/
http://www.friendsfind.net/blog.php?user=93&blogentry_id=1819
http://androctorian.info/blog/view/id_1814/
http://www.momentface.com/momentface//blog.php?user=hubrehddhd88162&blogentry_id=16525
http://www.myconvoy.com/blog/view/id_2701/
http://clubmalus.com/blog/view/id_2380/
http://vohote.ru/blog.php?user=cccPj000cg06&blogentry_id=2752
http://facebook.phpfoxguru.com/blog/view/id_2218/
http://jakarta-friends.idxl.net/blog.php?user=hkiyholas8&blogentry_id=1592
http://live508.com/yaaywek65/blog/2288/
http://www.darksiders.net/blog/view/id_11239/
http://www.bnetheaven.com/blog/view/id_2691/
http://www.da-spot.net/blog/view/id_1654/
http://efacez.com/blog.php?user=zRylee186&blogentry_id=1721
http://www.stylevice.com/blog/view/id_2893/
http://malayirc.com/v6/rWyaww68/blog/3178/
http://www.ghughuti.com/blog/view/id_3170/
http://socialinvestnet.com/blog/view/id_582/
http://naijamart.com/ozone/blog.php?user=rzavik32&blogentry_id=2458
http://phenvy.com/awark99/blog/1760/
http://bemote.net/blog.php?user=derooklyk157&blogentry_id=4234
http://clients.mholman.com/blog/view/id_1969/
http://www.design-hut.com/blog/view/id_2394/
http://dalepumas.com/social/blog.php?user=hSara174&blogentry_id=1117
http://clubhouse-sports.com/blog.php?user=tKekkewy167&blogentry_id=4745
http://bicolexpress.org/blog.php?user=hsemhm085&blogentry_id=2796
http://kidswirl.com/blog.php?user=mLozak13&blogentry_id=45889
http://www.millionrussians.com/blog/view/id_9732/
http://glittergraphicsnow.com/social/fwarzarew199/blog/12327/
http://www.exfatpeople.com/blog/view/id_1436/
http://foxlance.org/blog/view/id_4113/
http://galychyna.net/blog.php?user=Merccjermc074&blogentry_id=2049
http://www.adexcity.com/blog/view/id_6163/
http://squashplayersnetwork.com/blog.php?user=vfrkyk380&blogentry_id=1308
http://www.clubparada.com/blog/view/id_4113/
http://www.allbowlers.com/blog/view/id_2159/
http://www.buskonline.com/blog/view/id_3026/
http://myassam.net/xyawek79/blog/286353/
http://sedemo.radcodes.com/lIsaeella110/blog/1611/
http://rockam.com/blog.php?user=MerPcC0c0c0&blogentry_id=1585
http://ftcchat.net/blog/view/id_913/
http://firenrescue.com/blog/view/id_5619/
http://doorandwindowstore.com/blog/view/id_2315/
http://oddstrike.com/blog.php?user=aHtkwer37&blogentry_id=1932
http://www.grimmle.com/blog/view/id_1548/
http://theseniorvillage.com/community/blog.php?user=MerzPcg0c060&blogentry_id=2396
http://albaface.com/blog.php?user=wengeg0081&blogentry_id=1476
http://citiesfight.com/blog.php?user=vSawtel22&blogentry_id=466
http://myspeedpage.com/blog/view/id_5022/
http://grudgematchtv.net/blog/view/id_11196/
http://moov.com.kh/blog.php?user=vwakiel27&blogentry_id=215842
http://nuestraredlatina.com/vwrevor91/blog/866/
http://weddingfriends.com/blog.php?user=ereec000cg00&blogentry_id=280
http://xpressbook.com/blog.php?user=Nkndkleeo6&blogentry_id=2701
http://www.gientertainment.org/blog/view/id_4327/
http://quizpeople.miss.fr/gyowy75/blog/5208/
http://mygothicheart.net/blog.php?user=weriak82&blogentry_id=848
http://ftrcumbernauld.co.uk/blog/view/id_2414/
http://www.stlpunk.com/blog/view/id_28540/
http://www.byoweb.net/blog/view/id_3627/
http://artphenomena.com/blog/view/id_6303/
http://swingeestis.pri.ee/blog.php?user=ereec00c090&blogentry_id=3316
http://dz-services.info/tribudz-3.6-der/blog.php?user=qIsaeelle184&blogentry_id=4266
http://kayook.com/blog.php?user=lZayhary12&blogentry_id=1572
http://www.amigoos.com.ar/gaoseah7/blog/2133/
http://dns2.media5hosting.com/blog.php?user=azaeriella179&blogentry_id=279251
http://www.networking-resource.com/blog/view/id_1167/
http://www.performerscity.com/blog/view/id_1945/
http://gamebook.us/blog/view/id_802/
http://www.gypsytown.net/blog/view/id_1100/
http://bubblesuniverse.com/qkawhak17/blog/2719/
http://www.imatchmaster.com/blog/view/id_3748/
http://www.lifepartner4u.com/blog/view/id_3591/
http://facebook4.com/eEliaah33/blog/29685/
http://vivaafricans.com/blog.php?user=jhngkri506&blogentry_id=1666
http://www.bullylifestyle.com/blog/view/id_4129/
http://viper-radio.netii.net/blog/view/id_458/
http://michaeljacksonshrine.com/fLakwok74/blog/1423/
http://amigo2amigo.com/bKawherike155/blog/1301/
http://www.gothictours.com/blog/view/id_3514/
http://www.phpfoxmods.net/blog/view/id_2251/
http://langoassociation.net/community/blog.php?user=tkoah20&blogentry_id=951
http://ko-poznaje-koga.com/blog.php?user=qkawhak17&blogentry_id=1557
http://lolcatr.com/blog/view/id_3002/
http://precycleonline.com/blog/view/id_2634/
http://palembangcindo.web.id/mwakowa94/blog/1327/
http://myspacestardom.com/blog/view/id_24635/
http://nivvy.com/social/blog.php?user=swhowas36&blogentry_id=1755
http://nysai.com/blog/view/id_3267/
Saturday, September 25, 2010
Subscribe to:
Comments (Atom)